Angela Logan: Saving Her Home by Selling Apple Cakes
The Big Idea:
● Angela Logan captures the true creative problem-solving spirit of New Jersey. Using her passion for cooking, she avoided foreclosure on her home by starting a small business, “Mortgage Apple Cakes,” in the heart of the mortgage crisis.
● With just 10 days to avoid foreclosure, Angela pivoted quickly to take control of her finances by using her grandmother’s recipe to sell apple cakes in her home.
● Angela didn’t just survive – she thrived. Today, Angela’s Mortgage Apple Cakes business is a huge success. It is one of the few black-owned kosher bakeries in the nation. A Teaneck resident, Angela delivers delicious cakes and satisfied smiles to customers across the world. Mortgage Apple Cakes even earned a spot in Oprah’s 2023 Favorite Things list.
Background:
● Before starting Mortgage Apple Cakes, Angela was an actress who appeared in commercials and print ads. She was struggling to make ends meet and hoped to earn a steady income, working another job at a hair salon and studying nursing at Bergen Community College.
● In 2009, Angela received a foreclosure intention notice. She had lived in her home for 20 years and was facing a problem shared by nearly 3 million Americans during the mortgage crisis.
Angela had just 10 days to avoid foreclosure and needed to find a solution fast.
● After selling enough cakes to avoid foreclosure, Jay Levin, former obituary writer with the Record Newspaper, wrote a piece that helped spread the word about Angela’s story and delicious cakes around the world. Angela started receiving orders from Hong Kong, Africa, and London and grew her business into the major success it is today.
Fun Fact:
In 2014, Entertainment One released a movie based on Angela’s story starring award-winning actress, Kimberly Elise.
Their Take:
Angela Logan
“It wasn’t easy to turn my finances around on a dime. Asking people for money after being on TV and modeling was humbling. I found that offering people a cake that I poured my heart into made it a little bit easier to say: ‘I’m losing my home.’ And then, ‘Will you buy a cake to help me save my home?’”
